Wednesday, June 19, 2024

the stylist who turned internet culture into fashion

The addition to her purchaser roster of Kardashian-dynasty twiglet Kendall Jenner represents Senofonte’s enlargement past song and into style, introducing Jenner’s 83m Instagram fans to her fashion. Today, however, she is in London as an emissary from the courtroom of Beyoncé. In seven months, Beyoncé will carry out at the Coachella track pageant, and the size of the Beyoncé machine is such that the development business enterprise necessary more intently resembles that of a kingdom visit than an insignificant stage overall performance.

For the designers who dream of dressing Beyoncé, Senofonte is her female on Earth; her schedule in London for meetings about Coachella and Beyoncé’s athleisure emblem Ivy Park is packed. An initial plan to go shopping collectively must be abandoned for an early breakfast.

internet

The night before we meet, I get every other textual content that seems to want to cancel me altogether. However, it was for her instructor, sent to me by coincidence. “We’re true! Come as early as you like!!” she texts me as I go to bed. (She is the same on WhatsApp as IRL: big on exclaimers, quick on full stops.) The cell phone buzzes again in the morning with texts sent overnight (“Can’t wait to see you!”).

The night before we meet, I get every other textual content that seems to want to cancel me altogether; however, it turns out to be for her instructor, sent to me by way of coincidence. “We’re true! Come as early as you like!!” she texts me as I go to bed. (She is the same on WhatsApp as IRL: big on exclaimers, quick on full stops.) The cell phone buzzes again in the morning with texts sent overnight (“Can’t wait to see you!”).

For the designers who dream of dressing Beyoncé, Senofonte is her female on Earth; her schedule in London for meetings about Coachella and Beyoncé’s athleisure emblem Ivy Park is packed. An initial plan to go shopping collectively must be abandoned for an early breakfast. The night before we meet, I get every other textual content that seems to want to cancel me altogether; however, it turns out to be for her instructor, sent to me by way of coincidence.

We’re true! Come as early as you like!!” she texts me as I go to bed. (She is the same on WhatsApp as IRL: big on exclaimers, quick on full stops.) The cell phone buzzes again in the morning with texts sent overnight (“Can’t wait to see you!”).

For the designers who dream of dressing Beyoncé, Senofonte is her female on Earth; her schedule in London for meetings about Coachella and Beyoncé’s athleisure emblem Ivy Park is packed. An initial plan to go shopping collectively must be abandoned for an early breakfast. The night before we meet, I get every other textual content that seems to want to cancel me altogether. However, it was for her instructor, sent to me by coincidence. “We’re true! Come as early as you like!!” she texts me as I go to bed. (She is the same on WhatsApp as IRL: big on exclaimers, quick on full stops.) The cell phone buzzes again in the morning with texts sent overnight (“Can’t wait to see you!”).

stylist

The timing was insane. Lemonade got here at a time while existence became like pelting lemons at me, you realize? As a stylist to Beyoncé – and earlier than her, Lauryn Hill and P Diddy, among others – Senofonte has had an extended profession already, however “in tune, now not style. That’s where I desired to be because I continually felt like track influences style more than the opposite way around.” After a long time, while music turned into a “appeared down upon” utilizing the style elite, the emergence of state-of-the-art, multilayered aesthetics such as the one Senofonte has helped Beyoncé build to become the tables.

The world’s voracious urge for food for fashion content cannot be happy by the politesse of the catwalk. Rihanna in an omelet-yellow gets dressed at the Met Gala, Taylor Swift in a bath of jewels, Beyoncé status her floor in a burning house in an excessive-necked Victorian lace robe: those are style moments with the stadium-sized electricity to preserve our attention young fashion models portfolios.

Senofonte doesn’t simply choose Beyoncé’s outfits; she crafts her iconography. For the singer’s most recent birthday, a rolling name of her well-known pals, Michelle Obama and Serena Williams had been photographed wearing the huge-brim hat, braids, and necklace that made up one of Lemonade’s key looks. Like a Warhol screenprint of Monroe or Elvis, the organization portrait has a fashion that transcends the glamour of even the most famous sitter.

Inside Marni Senofonte’s dresser
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Inside Marni Senofonte’s cloth wardrobe. Photograph: Amanda Friedman for the Guardian

Senofonte is a new form of stylist for a new era of fashion.

fashion

Case in point: she hasn’t worn black for 20 years since she became a styling assistant in New York. “Twenty years ago, after I began working for Norma Kamali, she did a ban on black one season. I haven’t worn a bit of black garb, given that. I don’t have a black pair of socks or pants.” Not allowing herself the safety net of black “formed my clothing identification,” Senofonte says. She has carved out a formidable aesthetic. This is perfect for 2017, while “there are so many visuals obtainable that you must be simply excessive – nearly comical – to separate yourself. And it’s relentless. If I style an amazing outfit for a consumer in recent times, we don’t keep it for a large event. We placed it on Instagram immediately, after which I parent out another one.”

Tomboy, sexy, athletic” is how Senofonte describes her look. “I don’t exude the sexiness so much. It’s kind of in me,” she says, which sounds like a worrying declaration written down but isn’t by some means. Senofonte is wearing Vetements graffiti running shoes and gray Champion sweatpants; she says those have been “like, $40, so I offered five pairs and cut some of them off to turn them into skirts”, a declaration I don’t even recognize. Still, it’s too past due because she’s moved on to tell me about her jacket, which seems to feature abstract globe artichokes.

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Jenna D. Norton
Jenna D. Norton
Creator. Amateur thinker. Hipster-friendly reader. Award-winning internet fanatic. Zombie practitioner. Web ninja. Coffee aficionado. Spent childhood investing in frisbees for the government. Gifted in exporting race cars in Orlando, FL. Had a brief career short selling psoriasis in Ohio. Earned praise for getting my feet wet with human growth hormone in Minneapolis, MN. Spent several years creating marketing channels for banjos for farmers. Spent 2002-2010 merchandising karma for no pay.

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