Fast fashion refers to the clothing which makes its way straight from the catwalk to the store. Many leading designer brands including H&M, Zara and pioneer 21 have shifted to this mass productivity culture. Further, the quick response method and increased efficiency of the supply chain have helped customers remaining up to date with the recent trends in fashion technology. However, the apparel industry suffers from a few major drawbacks, including its massive share in the environmental footprint.
According to Fisher, the CEO of Fisher 21, “fashion industry
is the second biggest environment polluter after oil wells”. In the UK, every year around 35 tonnes of clothes are dumped in landfills most of them are made from nylon and polyester which are non-biodegradable in nature. 90% of the clothing is imported in the United States and the huge scale transportation is met by using low-grade bunker fuel driven ships which emit toxic nitrous oxide and is a major contributor to the greenhouse effect.
The other problem includes detrimental workmanship where workers are subjected to poor working conditions made to work on minimal wages due to lack of itemization of labor costs.
The children working in the Rana Plaza factory said they were made to work all day long with no intervals in between and were paid less than a dollar a day. When asked for rest and a day off due to illness they were beaten severely and struck oilcloth in their mouths as a result of which many of them fell sick and died
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The story of pregnant women was no different they weren’t given maternity leave and were continuously threatened by abortion if they failed to do their work.
Apart from the shoddy workmanship fast fashion had a major impact on the designers of the world. On being asked about what he feels about fast fashion industry, Shivam a fashion designer from France replied:” Fast fashion has made us no better than the salesman, designers have no room for creativity, they have to copy designs from the other brands, because there is always a pressure from the marketing heads
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One big step to sustainable fashion would be to unlearn that fashion democratizes style and has a role to play in global capitalism. Fast fashion would hit the roadblock with increasing customer awareness of its harmful effects, the importance given to the phrase “who made our clothes” and encouraging the reuse of old clothes either by selling or by donating to the needy.
Our clothes are so cheap that to raise wages, and consequently, prices would improve the lives of developing world workers but for this, we have to spend something from our wallets. Retailers and distributors, as well as the federal government, should strive to enforce certain basic worker and environmental protections throughout the full length of the supply chains, wherever in the world these may extend.
Application of strict labor laws ensuring proper working conditions pay rates, educational and health services given to workers.
There should be a provision of recreation and suitable resting intervals between working hours, the establishment of rehabilitation programs and regular inspection by government officials of the working conditions of the factory. Stopping the “unauthorized production,” in which a contractor sub-contracts manufacturing to an unauthorized factory, potentially one that fails to meet internationally recognized or even company-required labor, production, or building standards.
We must remember if everyone is doing their bit than one small step can big a radical change to the society
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We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.
Fashion is not just about cosmetics and makeup or the hair-do.
It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.
There are myriad forms of fashion, and trends Madness keep on Seductive changing with the Laurent seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks, and thoughts about fashion trends.
In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.
People were conscious about each and every new thing that was
marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artists and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize in the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.
Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance.